Maybelline is a household brand in the cosmetic industry, giving consumers quality goods at affordable prices for decades.

I like to do the unexpected, and I like that people will have perhaps expected that I would go more extreme,” Isamaya Ffrench tells me of the packaging on her new Core Collection of multifunctional ...

But luckily, I've discovered what I believe to be the exception to this rule: Tower 28 Beauty. From the TikTok-viral SOS spray to the adorable LipSoftie balms to the tinted sunscreen that looks like ...