As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The Skirball Cultural Center has remade its interactive Noah's Ark installation, which leads directly into its refreshed ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

If you’re dreaming of a backyard that your kids will love but that also looks inviting for adults, you’re not alone.

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Ultimately, parents should consider what they want to get out of their kids’ smartwatches, whether that’s a fitness tracker, ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...