A new study conducted by Kantar, the world's leading marketing data and analytics company, reveals that Rembrand's Augmentation Intelligence (RAI) significantly enhances brand awareness and ...

Belfast Live editor Sheena McStravick believes its positivity, non-partisanship and grassroots local journalism has been key to its success.

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to ...

CBS Mornings,’ one of the network’s main money-making programs, saw its average total viewers drop below 2 million for the ...

HIG's interest in Kantar Media would represent a major deal for the private equity firm, which owns stakes in companies such as Interpath Advisory. Last week, France's Ipsos said it was evaluating ...

Minister for Transport Darragh O’Brien has today welcomed the enactment of legislation that will regulate the newer types of vessels used in the offshore renewable energy sector. He says the movie ...

DPG have the highest readership figure of any print media in Dublin and have their figures independently verified twice a year by TGI/Kantar Media.

British grocery price inflation edged higher in March, industry data showed on Tuesday, putting more pressure on consumers' ...

Motivate Val Morgan’s Avinash Udeshi reveals cinema's ability to reach missed audiences and outperform traditional and digital channels.

The study was conducted through analysis of ad equity metrics from Kantar’s Media Reactions 2024 report and cross-media analysis (drawn from Kantar LIFT+ campaign measurements). The research ...

Jodene Murphy, Haylee Felton, Clive Bingwa, Melissa Fein, Sam Geer, Simon Lamplough, Julia Vargiu, Adam Marshall.