Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...