A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

The Indian Air Force IAF put on a breathtaking show at the 76th Republic Day celebrations on Sunday with a dazzling air display that left the audience in awe ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...