When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

Jamba Juice is changing its name to just "Jamba." The chain launched a new menu, logo, and website on Thursday, and it plans to remodel all of its more than 800 franchise locations within 18 months.

Jamba Juice is dropping the "Juice." From now on, the chain will be known as just "Jamba." The name change comes as part of a total brand overhaul that Jamba hopes will win back the loyalty of its ...