These new logos will help to ram home the point that everything has changed at Jaguar, from styling and branding to the company mission. Jaguar has created a new wordmark that combines upper and ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

Jaguar’s transformation to a high-end luxury brand has started to take shape, with the company revealing its new logos and styling ... has moved upmarket. On top of a reduced dealer network ...