Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Back in 2023, Jaguar hinted that the pricing of its ... which uses another previous jaguar logo—the “leaper”—against a striped background. The new branding materials are all rendered ...

The gathering pace of electrification means that 2025 will be another big year for the automotive industry, with many ...

Rolls-Royce sold 5,712 cars in 2024, down from its record of 6,032 in 2023, but the total value of ... setting out its own plans for the future. Jaguar – a part of Jaguar Land Rover – is ...

The celebrations ’ theme was ‘ Swarnim Bharat: Virasat aur Vikas ,’ showcasing military strength, with focus on development and cultural diversity. The Indonesian Army graced the event with a music ...

Built like a Baja racer, the Ranger Raptor is Ford of Europe’s toughest truck. We push it to its limits on the sand dunes of Morocco.

Land Rover Defender, 2023 Range Rover Evoque, and 2019-20 Jaguar XE are recalled to fix display screens and backup cameras.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Although Hoornik didn’t confirm it, the comments suggest the electric Land Rover Defender will likely have to wait for JLR’s dedicated EV platform, which is expected to be released closer to the end ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...