“We can imagine opportunities like brand pop-up shops inside JCPenney stores, for example, or opportunities to take brands that have been exclusive to JCPenney, like Liz Claiborne or ...

boosting the JCPenney brand recognition among younger generations, but since all 357 studios in the United States are located inside JCPenney stores, there's an increase in foot traffic.

JCPenney is closing 138 stores over the next couple of months because of slowing sales. The stores represent about 14% of the company's locations but account for just 5% of its sales. About 5,000 ...