Stylists Are Calling This ‘The Haircut of the Summer’—and It Looks Great on Women Over 50 first appeared on Parade on Jun 19, ...

Set against the breathtaking backdrop of the Italian Riviera, Zendaya stars in Louis Vuitton’s 2025 Resort campaign, capturing the relaxed elegance of the collection ...

It’s easy to style, easy to maintain ... You can reference the Italian bob as a starting point, then place emphasis on loose styling for the Riviera look. If in doubt, have inspiration images ...

When it comes to embodying that rarefied sweet spot of money-drenched indolence without looking like a try-hard nouveau riche buffoon, nobody does it better than the Riviera's sun-bronzed aristocrats.

Intrigued? Say hello to the Riviera bob. Coined by leading hairstylist and trend forecaster Tom Smith, the new style is the evolution of the familiar Italian bob. “It still offers that polished ...