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30-year-old influencer made $4 million in sales by creating a luxury hair oil brand rooted in Indian traditions
Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...
London-based Indian-origin influencer builds $4 million luxury hair oil brand inspired by Indian traditions
Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...
NDTV2d
30-Year-Old Woman Earns $4 Million By Selling Hair Oil Inspired By Ancient Indian Traditions
A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in sales with her hair oil brand ... that I want to do it for girls ...
The Financial Express3d
Inspired by Indian traditions; 30-year-old influencer builds $4 million hair oil brand
In 2019, she founded ByErim, a luxury haircare brand rooted in ancient Indian hair oiling traditions ... I’ve always had has been that I want to do it for girls or boys that have grown up ...
NBC Washington4d
30-year-old influencer made $4 million in sales by creating a luxury hair oil brand rooted in Indian traditions
Hair oiling is an Indian tradition recorded in ancient Sanskrit ... you're alienating the people that do. So, I was very focused on my followers. They're focused on me," Kaur said.