Gone are the days when the IPL was seen only as a massive brand awareness ecosystem. The league, now, is increasingly being ...

The third season of the acclaimed video series underscores the contributions of Tata Projects to India’s infrastructure and ...

While global fashion embraces minimalism, India is reinterpreting it within its maximalist tradition. Gen Z's preference for sustainable brands has fueled this shift, influencing spending habits.

Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

As temperatures climb and mango season reaches its peak, dessert brand Deliure has introduced a new collection of mango-based ...

Race Across the World fans are predicting ‘TV gold’ over the coming weeks as they branded a duo a ‘box of delights’ after the ...

The Vidarbha Pro T20 League on Monday announced Umesh Yadav and Jhulan Goswami, as its official brand ambassadors for the ...

Brokerages say the demand pickup in the summer season and the sustainability of Lloyd's margin will be key monitorables for ...

Mumbai witnessed the spectacular grand finale of Face of Panache Runway – Season 8 on 20th April, held at the luxurious Hotel ...

It’s officially the Indian Premier League (IPL) season in India, and that means marketers, brand heads, and agencies are in a race to capture maximum eyeballs and drive brand recall. And what ...

Preeti Nayar of Universal Music Group emphasizes that music is now central to brand storytelling. She highlights how ...

The American Express credit card reward points can be redeemed against gift vouchers of various hotel brands, OTAs like Yatra ...