Household identity is an important strategy for reimagining how advertisers connect real-world behaviors and decision-making dynamics,” asserted Ashwini Karandikar, EVP, Media Tech & Data at the 4As.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

CNN on tarmac as flight of 199 deportees from US arrives in Venezuela ...

Nag Ashwin confirms that the sequel to Kalki 2898 AD is in progress, with filming set to begin in December. Director Nag Ashwin has shared an exciting update about the highly anticipated sequel to ...

Reacting to the FIR, actor Prakash Raj said he had appeared in such an ad "way back in 2015". "We opted out after a year," he said, adding that he was trying to get detailed information about the ...

Disney, which is staying in business with the NBA even as it sheds some of the games it previously showed, is seen capturing $1.25 billion in annual ad revenue from NBA games, according to Fishman ...

Meta to Seek Disclosure on Political Ads That Use AI Ahead of Canada Elections (Reuters) -Meta Platforms will ask advertisers to disclose the use of AI or other digital techniques to create or ...

Muscat Trailers’ family operation has navigated five decades of the competitive trailer manufacturing industry. Initially conceptualised by Maurice Azzopardi, the company’s true form was developed ...

EA Sports has announced the EA FC Mobile Code Neon Week 3 Icons via a post on the game's social media handles. Following the reset on March 20, 2025, the Week 3 Icons will be added to the promo ...

The ad marks Jonze’s second campaign with Apple: In 2018, he directed HomePod film “Welcome Home.” The agency behind the spot was TBWA\Media Arts Lab, Los Angeles. The film was produced by ...

The Solana Foundation nixed an ad widely criticized for being anti-queer late Monday, nearly nine hours after seemingly invoking the culture wars as a mechanism to boost conference attendance.

Tech giant Amazon (AMZN) has become a major player in online advertising because many businesses pay to promote their products through ads on its shopping website. Now, Amazon wants to go even ...