Professor Yuji Winet explains how a proven storytelling technique can improve brand experience and attract consumers ...

Freddie Freeman says his slip and fall in the shower was a “freak accident.” The ...

Mohegan Sun and the Hartford Yard Goats were among the pranksters who took to social media with April Fools' Day jokes. Her ...

Musk's social media antics were part of an April Fool's prank, but investors weren't laughing. Tesla shares dropped another 5 ...

The ManningCast alternate Monday Night Football feed has seen plenty of funny promotions over the years. April Fool’s Day has ...

One widely suggested theory suggests that the tradition dates to 16th-century France when New Year's Day was celebrated around Easter. However, Charles IX later declared that it would be moved to ...

In France, the day is known as poisson d’avril, or “April Fish,” and has long had a fish-themed pranking tradition. In modern ...

Carolina Panthers wide receiver Xavier Legette is taking his skills from the football field to the world of marketing. The rising star has just signed a long-term endorsement deal with Reese’s Peanut ...

For every well-executed corporate hoax, there's an overeager company whose ill-conceived pranks have blown up in their faces, sometimes badly.

These funny reviews didn’t just rate a product—they accidentally became its best advertisement. From barber shops to novels, ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...