USC basketball star JuJu Watkins has had a roller coaster of a year. Many would argue that Watkins has already achieved greatness, having earned herself a reputation as one of the NCAA's most talented ...

Best lash and brow serums to shop in 2025, tried and tested. These left brows bolder and fuller, and lashes looking longer and more volumised.

That irresistible sun-kissed glow that looks like you just came back from a beach holiday (even if you haven't left your city). If you're ready to glow like "that girl" without layers of product, here ...

I need to know every single detail of Demi Lovato’s latest look. On April 22, the singer was seen out and about in New York ...

When it comes to race preparation, beauty is playing an increasingly significant role for a new generation of runners.

The best skincare for women over 50 is intensely hydrating, which helps minimize the appearance of fine lines, wrinkles and ...

From hair styling tricks to signature perfumes —below, in honor of Mother’s Day, 10 Vogue editors share their best kept ...

Choosing the right brow serum can feel like a lot, but it doesn’t have to be complicated. The main thing is to find a formula ...

Adding to its collection of more than 500 beauty brands, the retailer has recently launched more than 25 new names to shelves ...

If your mascara smudges, wait for it to dry before gently flicking the product off using a clean spoolie, she adds. “I always ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I like using it to draw softer hair-like strokes ... “You can achieve many different looks with brow gel. For a laminated look, clear brow gels with high grip help to keep brows locked ...