Here's where it got interesting: When he was holding the guitar case, 31% of the women he asked out gave him their phone number. When he was holding nothing, only 14% cooperated. When he had the ...

As the guitar industry strives to keep up its post-pandemic momentum, manufacturers are making inroads with women, who make up an increasing percentage of new players. By Steve Knopper In a TikTok ...

But that landscape is changing, as evidenced by a 2018 Fender study showing women account for 50% of beginner and aspirational guitar players. This shift isn't about women wanting to emulate male ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The CEO of Fender Guitars has spoken out on the rise in young women ... guitar is beyond the advent of punk’. Back in October, it emerged that females now make up for 50% of beginner guitar ...

A new study released Tuesday by guitar-maker Fender shows that women account for 50 percent of all beginner and aspirational players. And the instrument-maker is adjusting its marketing focus ...