Matthew McConaughey, Woody Harrelson, Dennis Quaid and more Texas stars appeared in an ad encouraging filming in Texas, suggesting it could be the 'new Hollywood,' as Los Angeles struggles to keep work in state.

Actor Matthew McConaughey, who has previously hinted at a possible political run in Texas, has teamed up with fellow Texas film stars to advocate for increased film production incentives in the Lone Star State,

Matthew McConaughey, Woody Harrelson, Billy Bob Thornton, Dennis Quaid and Renee Zellweger extol the virtues of filming projects in Texas as opposed to California in a new 4-minute video.

Matthew McConaughey and Woody Harrelson reprised their roles in the HBO crime series "True Detective" alongside other Texas actors for an ad urging the state’s legislators to increase film incentive funding.