Hindustan Unilever had high ambitions with a large door-to-door programme in India's rural markets. The major problem areas were – Managing a multitude of promoters with varying levels of literacy/ ...

Hence to drive... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for ...

Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June ...

Unilever’s India arm has sold its atta (wheat flour) and salt businesses, divesting its Annapurna and Captain Cook brands. Hindustan Unilever Limited (HUL), the local, listed, subsidiary of ...

MUMBAI -- India's leading consumer goods makers continued to be pressured by sluggish urban demand and input cost burdens in the most recent quarter, with market leader Hindustan Unilever (HUL ...