According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, ...

The TAM AdEx 2024 report reveals a mixed performance in television advertising, with a 14 per cent increase from 2020 but a ...

Among the FMCG stalwarts, while Marico, Emami, and Godrej emerged as splurgers, Dabur, HUL, and Colgate-Palmolive came out to be prudent spenders ...

According to TAM AdEx's latest report, ‘2024 television advertising recap’, the top five channel genres continued to dominate ...

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Colgate-Palmolive (India) faces challenges from soft urban demand, stiff competitive, and margin pressures. While innovation ...

Television ad volumes increased from 7,188 seconds per day in 2020 to 8,210 seconds in 2024, with FMCG accounting for 45% of ...

The October-December quarter (Q3FY25) results of fast moving consumer goods (FMCG) major Hindustan Unilever (HUL) indicated weak demand, with urban growth muted and rural showing recovery.

MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even ...