Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

With all the cards on the table, they must choose whether or not to stick around and drink a beer with the person ... in the face of riot cops. Heineken's ad was the work of agency Publicis ...

However, beer ads stopping short of showing anyone drinking the product is nothing new. The "no-drinking-in-ads" rule is so ...

Our objectives were unlike those of any typical campaign. The pandemic lockdowns had put the on-trade under enormous strain, jeopardizing bars' survival and slashing Heineken's profits. Given their ...

Did you know with a Digital subscription to Yorkshire Post, you can get access to all of our premium content, as well as benefiting from fewer ads ... beer will be reduced from 4.2% to 3.4% ...

Heineken will be reducing the ABV of Sol The Mexican beer will be reduced from 4.2% to 3.4% Heineken has made the decision in line with customers moving towards a ‘balanced lifestyle’ Heineken ...