Driven by new data from Merz Aesthetics and insights from leading experts, injectables are being redefined as a powerful tool ...

Explore the 'Princess Nails' trend, a minimalist approach to nail beauty inspired by royal grooming habits, offering a chic, ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

As makeup trends come and go, the Clean Girl Aesthetic is here to stay as it poses as a timeless, go-to, of glowing skin, ...

In today’s age of advanced longevity medicine, the quest for timeless beauty is no longer reserved for the pages of mythology ...

Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

"Natural beauty is about enhancing what you already have, and hair should never look forced or overly styled. The goal is ...

Blush Salon and Well & Company have opened next door to one another in downtown St. Joseph. Well & Company, expanding from Alexandria, offers services like weight management, medical aesthetics and ...

This trend reflects a growing demand for authenticity in beauty, emphasising elegant transformations that offer refined results with a “barely-there” aesthetic.’ First up for the new year: ...

The blonde revolution among Black women continues to gain momentum in 2025, transforming what was once considered a ...

The Greek aesthetic is appreciated all over the world even in the far flung reaches of Vietnam, where there is a ...