Chunky highlights became very popular in the late ‘90s and early 2000s; celebrities like Kelly Clarkson and Christina ...

From outer space threats to dangerous dino drama — from super-powered action to robotic horror — and from mega-budget ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This season, it's all about the "Ariel waves" hair trend, which involves sultry, flowing curls with loose, undone texture.

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, ...

No look has to be permanent, and with 2025’s most popular looks leaning into avant-garde classics, taking your hair to a new height is this season’s most palpable trends. The beauty looks we ...

There appears to have been a real shift in how people perceive grey hair. It's as if it has become empowering to show that ...