Show lovers were already completely destroyed after Joel died earlier this season (even if it had been foretold by the video games the show is based on) just after Ellie trust in Joel is shattered ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

The humanization of AI is turning into a nice side hustle, and it's an interesting dilemma for the humans paid to train them.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

We’re not quite there yet, but it sure feels imminent.

After an elaborate rebranding of its streaming service from HBO Max down to just Max, the service will once again be known as ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Somehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.

In one of his many moves after the big WarnerMedia-Discovery merger in 2022, Zaslav rebranded the HBO Max streaming platform ...