News

Viewers are ‘sobbing so aggressively’ after gutting return of beloved TV character
Show lovers were already completely destroyed after Joel died earlier this season (even if it had been foretold by the video games the show is based on) just after Ellie trust in Joel is shattered ...
The only certainty around Trump's tariffs for consumers and retailers is more uncertainty
In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Three takeaways from TV’s big upfronts week: NFL, streaming switcharoos and movie stars
The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...
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The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Tech companies want humans to help level up AI models. What's your price for training them?
The humanization of AI is turning into a nice side hustle, and it's an interesting dilemma for the humans paid to train them.
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen
After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.