News

‘Sesame Street’ taking up residence on Netflix
We can definitely tell you how to get to “Sesame Street.” It was announced Monday that the popular longstanding children’s ...
Marketing-Interactive2d
Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
Bingeing, Weekly, or Batches? Is There a Right Way to Roll Out a Series on Streaming?
Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
HBO streaming service changing back from Max to HBO Max
May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.
Game of Thrones fans sent into a frenzy as show teases grand return after six years in new post
Game of Thrones fans have been left buzzing with speculation after the HBO Max show teased an old scene from the programme ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...