A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it. This ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

This lack of tailored guidance and limited time per client makes it even harder for SMBs to compete effectively in paid ...

Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking. In a world ruled by algorithms, SEJ brings timely ...

Large language models (LLMs) like ChatGPT, Google Gemini ... With or without paid ads, the growth in AI search presents the most significant opportunity in a decade for challenger brands to ...

Using GA4 has implications for paid earned media and paid owned media, navigating multiple properties, and generating Google ads reports. For example, as paid media campaigns begin to drive traffic, ...