Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.

A new research paper proposes that AI models and agents go out into the world and generate their own data. You can read it as ...

Sports fans like data and AI capabilities during live games, but only if it comes across as a genuine way to supplement the ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

NEW YORK (Reuters) - Alphabet (NASDAQ:GOOGL) Inc's Google unit is partnering with the largest electrical ... PJM's territory includes northern Virginia, the world's largest data center hub.

The Google Nest Hub Max is the most feature-packed smart display in the Google Assistant ecosystem. It takes almost everything we love about the Nest Hub and adds welcome features such as an ...

The aim of Samooha’s new integrations with Ads Data Hub and Amazon Marketing Cloud is to give more flexibility to the advertisers and publishers that use walled garden clean rooms.

An ongoing issue in the Google Home app is repeatedly prompting some users to “Set up new Nest Cam features for Nest Hub Max,” despite not actually doing anything. If you’ve seen a pop-up in ...

Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content ...

We also recommend geofencing or competitive ad blocking to limit “unwanted” clicks. - Paula Chiocchi, Outward Media, Inc. 17. Invest In CRO; Focus On 1P Data For Better Targeting Google PPC is ...

Rumors circulated today that robotaxi company Waymo might use data from vehicles' interior cameras to train AI and sell targeted ads to riders ... Waymo is owned by Alphabet and Google is developing ...