What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...

As artificial intelligence reshapes the business landscape, the role of revenue operations (RevOps) is undergoing a profound transformation. Companies navigating the shift to AI-driven sales and ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Mike Krieger said DeepSeek had "almost no impact" on Anthropic's market position or go-to-market strategy. He said that companies are looking for AI companies to co-design products for the long term.

Guideline appoints Tim Peters as CMO and VP of Demand Generation, marking a key leadership move amid continued growth and executive team ...

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium businesses, has picked up a ...

Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...

The naming of Debra Stock Wolman as Chief Sales Officer, and Raji Behniwal to the role of Chief Marketing Officer, further ...

Years ago, my agency developed a market-tested positioning strategy for them, but they ultimately decided to go it alone. In his own words, “We worked with you guys about 10 years ago.