Always keep a lightweight, non-greasy sunscreen as it will protect you from the harsh UV rays of the sun. Keep sunglasses in ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

With cherry beauty being all of the rage at the minute we rounded up some of the best cherry scents on the market ...

Shark Tank has seen its fair share of wild product demos, but few were as awkwardly unforgettable as the Season 5 pitch from ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

Do not eat your lip balm!!!! Even if it comes in scents like Vanilla Toffee, Blackberry Sorbet, and literal "Yummy Gummy." ...

Look, I get it: Your feeds are currently inundated with Sephora sale recommendations. From a gazillion new cream and liquid ...

Co-founder Scarlett Johansson was seen posing for the new shades of The Outset's Lip Oasis Glossy Treatment campaign.

Johansson dubbed the oft-sold-out sensation her “absolute favorite lip product for dry lips” in a press release. “Soft, warm, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ever get overwhelmed by the many options in a beauty aisle and don't know where to start? Here are the best selling beginner friendly products you should try!

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range.