I-dle, has drawn attention online after making a series of notable changes to celebrate their 6th debut anniversary.

The video might have helped push the song to its Number 67 Billboard Hot 100 peak and, alas, it also pushed towards dismissing Sobule as a gimmick. I mean, c’mon: Co-starring male model/romance novel ...

On May 1, 2025, the South Korean girl group (G)I-DLE rebranded their social media account to i-dle, leaving the fandom in a frenzy.