What's more, a survey found that 65% of Gen Z respondents want feedback regularly at least once a week. Though regular ...

For Gen-Z, old-school masculinity is as dead as a parrot in a Monty Python sketch. Soft Boys, Nice Guys, and Mama's Boys are ...

Beneath the surface, there’s an array of values that some from older generations might find unnecessary, exaggerated, or even ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Gen Z is reshaping workplace dynamics with unprecedented entrepreneurial ambition and neurodivergent perspectives.

Generational differences in recruitment come down to how people's experiences shape their attitudes, expectations and ...

It's always fun to talk about how awful the Gen Z is. We used to talk about how awful Millennials were. Maybe we're the problem ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

I began covering youth political culture as a college student during President Donald Trump’s first term. If you’d asked me ...

As an important emerging force in American society, Generation Z has exhibited unprecedented complexity regarding their ...