a Gen Z consultant and researcher who delivered a TEDx Talk about this generation, told Business Insider. Dorsey said that value can be achieved in two ways: by shopping for clothing from brands ...

Dutch Bros builds connections with Gen Z beyond the drive-thru window, too. Its social media presence is playful. Its drink menu is colorful and customizable, a canvas for creativity and ...

Recently, a wave of fashion discourse has erupted on ... This difference is also evident in the types of brands each generation prefers. Gen Z is drawn to trendier, statement-making brands like ...

Nike is their top clothing brand, followed by Forever ... "The products themselves are more important to Generation Z than the brands that produce them, and these consumers will change brands ...

In the third part of a mini-series US-based fashion students tell Just Style sustainability matters more than ever following ...

A recent Edelman Trust Barometer report found that 79 per cent of Gen Z believe that trust in a brand is more important now than ever before, making it a key determinant in purchasing decisions. So, ...

In the first part of a mini-series US-based fashion students tell Just Style they have already noticed a rise in clothing ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation ... brands. As such, the various platforms are pivotal for marketers seeking to engage with Gen Z.

“For Gen Z, the physical store remains the top awareness driver across key categories like clothing ... challenges they face and what brands can do to better engage them. Ogilvy’s researchers said Gen ...