Among Republicans, Vice President Vance emerged as the most popular figure, with a net favorability rating of +65 overall and ...

Ghosted on dating apps, rejected by colleges and passed over for jobs — rejection isn’t fleeting for Gen Z. In fact, it’s becoming a defining feature of their collective identity.

Our recent research suggests Gen Z Australians aren't immune to feeling disengaged with democracy. In fact, we found high rates of political disaffection among the country's youngest voters, and those ...

Our research also shows almost a third of Gen Z citizens who didn't register to vote said they either didn't know they had to or they didn't know how. This is troubling, given the efforts of the ...

It’s a Gen Z/Gen Alpha-heavy turnout similar to “Five Nights at Freddy’s” and “Taylor Swift: The Eras Tour,” two films in October 2023 that appealed explicitly to what younger ...

Being young is supposed to mean you can enjoy life without a care in the world — sadly the finances of Millennials and Gen Z make this virtually impossible. Younger people have horribly tight budgets, ...

Young Australians will shape the upcoming federal election. For the first time, Gen Z and Millennials are the dominant voter bloc, outnumbering Baby Boomers. But over the past couple of years, we ...

Gen Z workers are consciously avoiding taking on leadership roles, according to research. How can organisations build satisfying development paths for younger employees that don’t necessarily involve ...

This is similarly reflected across the generations. Gen Z (38%) and millennials (39%) look at their next home as a smart investment and would like to stay as long as it's financially feasible.

We are witnessing a generational takeover. The election will be the first where Gen Z and Millennials outnumber Boomers in every state and territory. This demographic earthquake is shattering the ...