Discover the Gap logo design – from its origins to its controversial redesign. Explore the branding lessons behind one of retail's recognisable logos. You might think a simple blue box with white text ...

The shift was starkly illustrated in 2010, when the Gap introduced a new logo. The redesign replaced the brand’s iconic white serif lettering inside a solid blue box with plain black Helvetica ...

Brands such as Gap, Tropicana and Slack are among the many who found themselves at the receiving end of ridicule with their logo redesigns. But not just companies, major sporting events, too, have ...

Brands such as Gap, Tropicana and Slack are among the many who found themselves at the receiving end of ridicule with their logo redesigns. But not just companies, major sporting events, too, have ...

American clothing retailer Gap will change its new logo back to the classic design after users erupted on social media and criticised the company for the change. While the backlash initially ...

Let us take a look at some examples from the past where a logo redesign didn’t go as planned. Gap, the popular clothing retailer, experienced one of the most infamous logo redesign failures in 2010.

Logo redesigns walk a fine line between maintaining brand recognition ... It conveys that Mastercard is now bigger than any label. In 2010, Gap rolled out a stripped-down logo, ditching its ...

Zac Posen points, emphatically, to a wall of blue — or rather a section of the wall filled with various swatches of navy and indigo, each imprinted with Gap’s narrow serif font logo on top.

Gap's attempt to update its classic logo in 2010 was met with ... by offering a mix of original sci-fi content and mainstream programming. Yahoo's 2013 logo redesign, led by then-CEO Marissa Mayer, ...