The new pint-sized pours will come in 500mL boxes — equivalent to about three standard glasses of wine — with a suggested retail price of $3.49, according to a press release from Franzia.

According to Impact Databank, Franzia is the largest wine brand by volume both in the U.S. and globally ... That makes them extremely valuable to both suppliers and retailers. As brands, prices and ...

The wine industry veteran is known for revolutionizing ... (It can retail for over $4 now, according to a tweet this month.) Franzia commented on their price in an interview with the San Francisco ...