The "low-priced" marketing strategy changed when the 1955 lineup reached the nation's Dodge-Plymouth, De Soto-Plymouth and Chrysler-Plymouth dealers ... Thanks to the "Forward Look," All Chrysler ...

1959 marked the third year of the "Forward Look" for Plymouth ... 318 engine using a four-barrel (known in and around the Chrysler-Plymouth dealerships as the "V-800 Super-Pak), which produced ...

Cab forward, the innovative design that helped revive Chrysler Corp ... methods to reward dealers. The automaker’s next generation of full-sized cars will have a new look to incorporate V ...