She is based in New York City. First of all, here's how an ephemeral tattoo, sometimes called a fading tattoo, is supposed to work: the proprietary ink is composed of small particles - made from ...

That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014. But some customers who were told their tattoos would disappear within 9-15 ...