Wrong. Golf clubs are much more complicated. But don’t worry, this is a good thing.

What is the Rule of Thirds? A gear principle that shows why off-the-rack gear often fails, and how custom fitting finds what works for you.

Welcome to Part Two of my exploration of Vice Golf’s online fitting system. A few weeks ago, I walked you through the steps ...

Graphite vs. steel clubs reveal key business lessons—learn how flexibility, control and timing impact company growth and long-term success.

Pros and elite amateurs use premium balls that come with a premium price, but what balls are ideal for golfers who shoot in the 90s or over 100?

grip and even down to the ferrule. Want to find the best irons for your game? Find a club-fitting location near you at True Spec Golf.

Let’s talk about one of the biggest myths in golf — one that’s right up there ... strokes per round just by getting into a set of irons matched to their launch characteristics and typical ...

Adam Scott, golf's ultimate gear nerd, made some major changes ahead of this week's U.S. Open. They seem to be working.

Want to find the best irons for your game? Find a club-fitting location near you at True Spec Golf.

With thick, 5-inch rough and very narrow fairways, driving accuracy will be at a premium this week. Given the thick rough and ...