At the centre of the new brand identity is an evolved logo design that maintains the same boldness of Hitachi's heritage ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

Fluid handling distributor John Brooks refreshed the company’s branding, updating its logo, brand colors, visuals and website, effective March 2025. Based in Canada, John Brooks is a fluid equipment ...

Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving ...

Products such as skin creams, floor cleaners and washing powders are finding a little more space in the shopping baskets these days as a combination of aggressive offers, innovative formats and ...

With its extensive product portfolio spanning personal care, home care, and food, one does not have to wonder why HUL is still one of the top FMCG companies in India. Iconic brands of HUL like Lux ...

Turn-based games, once deemed outdated, make a glorious return in the modern gaming scene. Cassette Beasts, Octopath Traveler 2, and Sea of Stars are examples of the genre's resurgence via nostalgia.

Fast-moving consumer goods (FMCG) majors such as Godrej Consumer, Britannia and ITC are rolling out stock-ready vans to streamline stock replenishment in rural markets, significantly reducing ...

India’s FMCG market is facing intensifying competition as direct-to-consumer brands and regional players reclaim market share. Marico CEO Saugata Gupta discusses how rising inflation ...

Unilever CEO Hein Schumacher is stepping down after less than two years at the helm of the business. The board has appointed the company’s chief financial officer, Fernando Fernandez to take over in ...