I've spent more than two decades as a Beauty Editor, testing everything from the latest cutting-edge skincare to makeup that ...

When it comes to eye makeup, I prefer simplicity and efficiency. Eyeshadow sticks are a no-brainer. My favourite are the ...

This viral serum is transforming natural brows one step at a time and customers can now find it at a reduced price ...

To no surprise, Kylie has joined the conversation, as she was seen using a product that's too affordable for us to resist: a ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

That’s why most brow and color pros recommend seeing a trained professional, especially for your first time. A licensed tech ...

Jenner recently posted a GRWM video on TikTok, and in it, she uses a certain strong-hold brow gel. It just so happens that it ...

Sobhita Dhulipala celebrates her birthday on May 31, 2025. Here's how the South Indian Beauty has transformed over the years.

Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten ...

We spoke to an eyebrow specialist to discover how to achieve professional-quality brows at home. Shop editor-selected kits ...

If you’re looking for a sharp, high-contrast brow that develops in no time, the aptly named Instant Eyebrow Color by Godefroy is the perfect kit for you. Trusted by reviewers across the internet, this ...