My jaw is on the floor. The post This Unrecognizable Makeup Trend Is Taking Over TikTok first appeared on Her Campus.

Trend alert: KATSEYE member Manon Bannerman is inspiring a major beauty movement. Some celebrities become known for a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

Online star Lottie Starrs experimented with the 'unrecognisable' makeup trend and shared the results on TikTok, and people couldn't believe how different she looked ...

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

Donald Trump has been sworn in as the 47th president of the United States by Chief Justice John Roberts. First Lady Melania ...

Fashion blogger Becky Chorlton bought a suitcase full of unclaimed lost luggage from a London airport - and it was full of ...

With TikTok blocked in the US, the UK has an opportunity to reshape the platform with British humour, creativity and quirks, ...

In what’s being called a “landmark ruling,” the US Supreme Court cleared the way for a controversial TikTok ban to take ...