Beauty continues to gain market share, expand internationally, and grow digital channels. Read why I will remain on the ...

Oakland-based e.l.f Cosmetics, known for its affordable and cruelty-free makeup and skincare products, announced its being forced to raise prices by $1.

Made in California and 100% cruelty-free, ColourPop keeps luxe-level formulas within reach. Whether you’re covering dark circles or evening out redness, this creamy concealer is proof that mature skin ...