The very best high street mascaras for lift, volume, definition and length, tried and tested by make-up artists and beauty ...

President Trump said it's "extremely hard" to reach a deal with his Chinese counterpart Xi Jinping, denting hopes for a call ...

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

When choosing makeup products, there's no hard and fast rule. A outlet for creativity and a point of pride for many, your ...

As geopolitical risk clouds the outlook, e.l.f. continues to gain market share and push into skincare with a $1 billion bet ...

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The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

Supermodel turned beauty mogul and star wife, Hailey Bieber, has sold her namesake skincare and cosmetics brand, Rhode, to e.l.f. cosmetics, in a new ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...