However, the forms and expectations (the genre conventions) of business writing can make effective business communication appear very different from the writing you may be familiar with from your ...

That's why a content marketing strategy is so important: It makes future customers aware of your business and more likely to purchase from you. Sales aren't the only way to measure effective content .

Writing well is more than a nice-to-have—it’s essential for success in a digital economy. Poor communication costs businesses $37 billion annually in lost productivity, according to a report from ...

Email is not exempt from the rules of professional communication. In fact, clear and concise emails have a much better chance ...

AI is revolutionizing business writing and making communication faster, sharper, and more effective. Used wisely, AI can elevate your writing from passable to powerful. While I enjoy using AI to ...

You will hone your written, visual, and verbal business presentation skills. You will learn to write clear business documents; design presentations slides, reports, and posters; and to present and ...

Are you being clear? Concise? Compelling? If not, you might as well stop writing because nobody’s going to read you. The truth is, how you say something is often more important than what you’re saying ...