However, the forms and expectations (the genre conventions) of business writing can make effective business communication appear very different from the writing you may be familiar with from your ...

That's why a content marketing strategy is so important: It makes future customers aware of your business and more likely to purchase from you. Sales aren't the only way to measure effective content .

Effective writing is readable — that is, clear, accurate, and concise. When you are writing a paper, try to get your ideas across in such a way that the audience will understand them ...

You will hone your written, visual, and verbal business presentation skills. You will learn to write clear business documents; design presentations slides, reports, and posters; and to present and ...