The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

"XX-XY Athletics is creating a home for a cultural majority that’s long gone unrepresented in fashion and athletics," former ...

I’ve lived this experience firsthand, overseeing brand integration, managing cultural alignment and guiding the development ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.