With that in mind, let’s see how ESPN Bet stacks up against the competition. PENN Entertainment was an established sports betting brand when it partnered with ESPN in August 2023. For bettors ...

UFC exec Dave Shaw was thrilled with the success of UFC on ESPN 64, the first of two events taking place in Mexico in 2025.

After playing with Mobile ESPN on their first phone (the MVP), it's clear the only challenge the network hasn't firmly beaten is one of clear branding. The ESPN brand is strong in every aspect ...

The idea was to put the most iconic sports media brand in America on a sportsbook and start printing money. Using ESPN to market the sportsbook organically and more traditionally would create a ...

According to James Andrew Miller’s ESPN oral history, “Those Guys Have All the Fun,” Walsh “wrestled” with the potential for an individual brand superseding that of ESPN. “I said to ...

ESPN inked a licensing deal with PENN Entertainment to form ESPN BET. As part of the 10-year deal, the PENN Entertainment brand will pay ESPN $1.5 billion and give ESPN $500 million worth of ...

PENN hoped the ESPN brand name would resonate with bettors after its former branding deal with Barstool Sports also led to only low single-digit market share. Both PENN and ESPN parent Disney ...