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How EOS Went From Spherical Lip Balms to Becoming the Fastest-growing Body Lotion Brand in Mass
When EOS launched its spherical, multicolored lip balms in 2009 - long before the words "lip treatment" entered the mainstream beauty lexicon - it brought a then-nascent sense of play to the ...
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An Ode to the It Gloss: How Lip Products Have Become a Status Symbol
Whether it was a Lip Smacker (in the Dr Pepper flavor, no less), a classic egg-shaped lip balm from Eos, or cherry ChapStick à la Katy Perry's 2008 "I Kissed a Girl," we all remember our very ...