A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

The iconic logo showing a silhouette of a young girl leading a cow for milking was designed by Jerry Jeanmard.

TORONTO - Hudson’s Bay made a whopping, 590-page court filing late Monday that offers insight into how Canada’s oldest company is winding down.

She writes and speaks on human-centered storytelling—and its power to drive business results. Vivian S. Lee, MD, is an executive fellow at Harvard Business School and a senior lecturer at ...

Seeking a pardon from President Donald Trump has become big business for lobbying and consulting firms close to the administration, with wealthy hopefuls willing to spend millions of dollars for ...

They are designed to steal money and often start with an official-looking message appearing to be from a trusted source, such as a credit card company or reputable online merchant. Recipients are ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Chevrolet K5 Blazer is finally just about complete, after a multi-year effort that required navigating through numerous ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console. Cast ...