Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.

Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

Duolingo soared 327% since 2023, driven by accelerated revenue growth & achieving GAAP profitability over the last 2 years.

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

But marketing experts say it's part of the ... its owl's sassy online persona a few years after an "evil Duolingo owl" meme went viral on Tumblr in 2017. "Since then, we've had numerous social ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

Duolingo's brand mascot has made ... any other brand when it comes to social media media marketing, showing how to take advantage of viral trends in order to keep the brand visible and relevant.